Nowadays, many innovative platforms and technologies are thrown around as if they were the solution to all the needs of every company. Be it Artificial Intelligence, Virtual Reality, Blockchain, or Big Data… and it often seem impossible to understand which one to start with, or which one is appropriate…
Come along, we will guide you towards the ideal solution for your needs… Here is our approach:
Start with a deep understanding
Start by deeply understanding your current or potential customers through multiple data points. Understand the current trends and moving forces in your industry, the potential for disruption or trailblazing. You most probably know your customers, and have a good idea about what they want… validate and refine these hypotheses through primary and secondary data, to improve the chances of success for your next digital innovation.
Get your teams onboard
Teams make a great difference in the ability of a company to innovate, in particular digitally. Given the right settings, your teams will feel entitled to think BIG. Then, once the new digital product is there, your teams will genuinely promote it, as their solution to a customer need, understanding each and every aspect. We consistently include your teams in the innovation process to ensure we gain their buy-in, and give your innovation the best start.
Test & learn with data
Customer needs and expectations change, sometimes within a day. Ideas and gut-feelings are extremely important to get started, but you want to make sure you validate these with data. The best way to truly provide useful innovation will be to test and learn what really works. Once it is successful, we’ll test it again, as success is never final and the game might change.
Delight your customers
By bringing creative solutions to existing challenges, you will please most of your customers, but might face skepticism from a few. Embrace feedback from your customers, both the positive and the constructive. Especially the constructive feedback…it is the most powerful way to build brand advocates as they will feel listened to and feel that you truly care for them.
“The secret of change is to focus all of your energy, not on fighting the old, but building on the new.”
Socrates
Read our blog articles about Innovation:
Learn from Guy-Laurent Arpino, CIO at LDC, how to approach digital transformation, and how well Switzerland is positioned to be a key player in the world